Molson Coors Beverage Company introduces a new line of alcoholic beverages called "Peace Hard Tea."
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Peace Hard Tea is an alcoholic version of the popular Peace Tea brand.
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These hard teas contain 5% ABV (alcohol by volume).
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The product is available in three flavors: Freedom of Peach, Really Really Razzy, and More Peace More Lemon.
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Joy Ghosh, Vice President of Above Premium Flavor at Molson Coors Beverage Company, mentions that they aim to provide 21+ consumers with bold and fruit-flavored hard tea options.
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The launch is focused on the southeast United States.
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Consumers can purchase Peace Hard Tea in 24-oz. cans.
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The product locator can be used to find local convenience stores and retailers that carry Peace Hard Tea.
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This innovation stems from Molson Coors' partnership with Coca-Cola.
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Molson Coors, known for its beer brands, has expanded its portfolio to include various alcoholic and
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non-alcoholic beverages, such as sparkling cocktails, canned wine, kombucha, and cider.
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