Ford's Stunning Logo Makeover! The Secret Behind the Bold New Look on the 2024 F-150 Pickup Revealed

Ford's Stunning Logo Makeover! The Secret Behind the Bold New Look on the 2024 F-150 Pickup Revealed!

[{"selector":"#anim-7ff8cd81-f987-4dc3-8980-fed139e7c126","keyframes":[{"offset":0,"transform":"translate3d(0, -318.50102%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -89.56248682399999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -30.448697512%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -11.434186618%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.968615912%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Image Credit - Instagram

[{"selector":"#anim-2a3658f1-9c9b-40de-a34d-39ad9a2a8542","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77f8647f-5fff-4f2e-9dfc-a8467724e24d","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cae16de-a8d0-4c71-829a-386d8dc4d13f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.598388548078812%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The 2024 Ford F-150 pickup features a redesigned Ford logo on the front grille. The 2024 Ford F-150 pickup features a redesigned Ford logo on the front grille. Image Credit - Instagram

[{"selector":"#anim-a3aa6185-2996-4eed-a69c-5ee9358f38f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b68dd644-c092-4505-b0ba-3f59b35d065c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40b5cc77-a10f-4301-bf44-110d030c552e","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ford engineers worked on the logo redesign, aiming for a cleaner and crisper look. Ford engineers worked on the logo redesign, aiming for a cleaner and crisper look. Image Credit - Instagram

[{"selector":"#anim-381bb808-7357-486d-8fc2-42f7ac8ea219","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1353023-96ad-4218-92a2-dc24dd49ae63","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26653571-e9d0-4b1d-bf7f-27a63e144629 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.08203112307058%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The script inside the oval has been replaced by a simple, bold font. The script inside the oval has been replaced by a simple, bold font. Image Credit - Instagram

[{"selector":"#anim-5631d4df-2ec1-4d95-98a4-b6128cc5fd0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2991efb-a43d-44db-9a41-a110d9b75a2b","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45a00bbb-0856-4fc0-b73a-cfe2437edf41 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The chrome surround around the logo has been removed to focus entirely on the brand. The chrome surround around the logo has been removed to focus entirely on the brand. Image Credit - Instagram

[{"selector":"#anim-6412324b-dcd3-4d68-9237-f51310eeb19a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b35566e5-e531-49cb-ab9e-50408862f8c2","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22e3a67a-f81b-41e1-b748-63a874f9696f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.17329535850963%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The updated Blue Oval logo pays homage to Ford's iconic heritage while enhancing legibility. The updated Blue Oval logo pays homage to Ford's iconic heritage while enhancing legibility. Image Credit - Instagram

[{"selector":"#anim-8e993b4e-ddb8-40d2-baef-f3e2ac12b6e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30b05362-84bf-493e-b92f-1e3bde275827","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-064af216-5689-4445-950a-7bf3a6bdb70b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.598388548078812%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The original script-in-oval logo debuted on the 1928 Model A. The original script-in-oval logo debuted on the 1928 Model A. Image Credit - Instagram

[{"selector":"#anim-a4bda4f9-f1bd-426d-b7a2-d0b9afa52b03","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67931bf3-0b1d-4983-8f64-d3313705fbf9","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37cd63d1-2e54-4aa3-8f4e-7d555ec828d2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.1477271765363%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Anthony Lo, Ford's chief design officer, emphasized the logo's evolution while retaining its ties to the brand's history. Anthony Lo, Ford's chief design officer, emphasized the logo's evolution while retaining its ties to the brand's history. Image Credit - Instagram

[{"selector":"#anim-d9387047-5512-4e6d-89a3-d0086c892ea0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.08203112307058%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e0c753f3-201e-45a2-bf81-29bbd147836c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e209bed-e639-44a6-a9e7-c6c0682cff4a","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The 2024 F-150 was revealed in Detroit, featuring gasoline-powered and all-electric models. The 2024 F-150 was revealed in Detroit, featuring gasoline-powered and all-electric models. Image Credit - Instagram

[{"selector":"#anim-e5a06787-fa2e-4aa0-88d2-f109b2d39638 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5e120bd1-3d23-4ff9-932b-63173b6e2db8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-872c56c4-b066-4a0d-bf32-ce858e9c378e","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ford anticipates strong sales growth for the F-150 hybrid, which combines a gasoline engine and an electric motor for enhanced efficiency. Ford anticipates strong sales growth for the F-150 hybrid, which combines a gasoline engine and an electric motor for enhanced efficiency. Image Credit - Instagram

[{"selector":"#anim-7ff7775e-b5be-4ec9-9baa-cdefbcb9db34 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.17329535850963%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-419159e1-382c-491e-9189-0a7684f64e80","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b37886ec-fada-4231-814e-2caa0b08ae22","keyframes":{"transform":["translate3d(0px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The logo change is specific to vehicles and does not affect Ford's corporate logo, unlike General Motors' controversial shift to lowercase letters in 2021. The logo change is specific to vehicles and does not affect Ford's corporate logo, unlike General Motors' controversial shift to lowercase letters in 2021. Image Credit - Instagram

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Ford's Stunning Logo Makeover! The Secret Behind the Bold New Look on the 2024 F-150 Pickup Revealed!

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