Amazon Prime Video will introduce advertisements in early 2024, affecting the ad-free experience.
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The company plans to have fewer ads compared to its competitors in the streaming industry.
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This shift follows a trend in the streaming industry where companies are promoting ad-supported subscription tiers.
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Disney+ and Hulu are raising prices for their ad-free tiers by $3, while ad-supported tier prices remain unchanged at $7.99.
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Netflix discontinued its $9.99 per month ad-free plan for new members, making the cheapest ad-free tier $15.49 per month.
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Other streaming services like Spotify and Peacock have also increased their prices.
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Amazon cites the introduction of ads as a means to invest in content and maintain long-term investments.
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U.S. customers who want an ad-free experience will need to pay an extra $2.99 per month.
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Amazon Prime Video membership currently costs $8.99 per month, while Amazon Prime, which includes Prime Video, is $14.99 per month or $139 per year.
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Initially, advertisements will launch in the United States, United Kingdom, Germany, and Canada in early 2024, with other countries following later in the year.
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