Spirit Halloween's iconic orange banner heralds the arrival of fall and the Halloween season in strip malls across the U.S.
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CEO Steven Silverstein highlights the company's ability to adapt to various locations, emphasizing the importance of the right location for Halloween enthusiasts.
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Spirit Halloween originated as a pop-up store in 1983, founded by Joe Marver, who initially experimented with Halloween sales in his women's apparel shop.
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In 1999, Spirit Halloween was purchased by Spencer Gifts, and the company has remained a temporary, pop-up retailer ever since.
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Spirit Halloween boasts over 1,500 pop-up stores each year, making it a unique player in the retail market.
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The company values flexibility in store size, aiming to bring Halloween to as many communities as possible, with a target of approximately 35,000 people within a 3-to-5-mile radius.
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Spirit Halloween's year-round real estate team analyzes locations to determine where to set up shop, relying on brand recognition to draw customers despite their nomadic nature.
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The Halloween industry is worth over $10 billion, according to the National Retail Federation, and Spirit Halloween has firmly established itself as a fixture in the holiday's celebration.
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The company's pop-up stores are known for their rapid build process, typically completed in under two weeks, attracting dedicated customers who travel long distances.
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Spirit Halloween's ubiquitous presence in vacant storefronts, even in locations left vacant by retail closures, has earned the company a unique and organic online following, adding to its allure as an essential Halloween destination.
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