Taylor Swift's social media post on National Voter Registration Day spurred over 35,000 people to register to vote.
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Swift urged her 272 million Instagram followers to register on Vote.org, a nonpartisan organization she has been collaborating with for years.
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She emphasized the importance of using their voices in upcoming elections.
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Vote.org aims to register 8 million voters by November 2024.
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After Swift's post, Vote.org saw an average of 13,000 users registering every 30 minutes.
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The organization recorded over 35,000 registrations on Voter Registration Day, marking a 22.5% increase from the previous year.
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There was a significant 115% surge in 18-year-old voter registrants compared to 2022.
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Taylor Swift's influence extends beyond music, making a notable impact on civic engagement.
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Celebrities leveraging their platforms for social and political causes can have substantial effects on voter participation.
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Swift's advocacy for voter registration contributes to a broader effort to increase civic engagement and voter turnout.
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